Ninja Jica


Uganda Emerging Tech
Online Pitch Day
Jan 12, 2022

JICA NINJA Accelerator Uganda

Jan 12 Pitch Day Agenda

Agenda Japan Standard Time East Africa Time
Zoom Links Open
Welcome & Opening Remarks (JICA Representative)
16:00 - 16:10
10:00 - 10:10
Interview: Uganda's Startup Ecosystem (Local Hub)
16:10 - 16:20
10:10 - 10:20
Pitch 1: Akello Banker
16:20 - 16:40
10:20 - 10:40
Pitch 2: Chap Chap Africa
16:40 - 17:00
10:40 - 11:00
Pitch 3: Easy Matatu
17:00 - 17:20
11:00 - 11:20
Pitch 4: ENDIRO Direct
17:20 - 17:40
11:20 - 11:40
Pitch 5: Patasente
17:40 - 18:00
11:40 - 12:00
Closing Remarks (Uganda Government Representative)
18:00 - 18:10
12:00 - 12:10
Zoom Links Close

Next Innovation with Japan (NINJA) is a startup support initiative by the Japan International Cooperation Agency (JICA) designed to support entrepreneurs and startups in developing countries who are creating innovative business models and technologies to solve social issues.

We are pleased to invite global investors to the “2022 NINJA Uganda Emerging Tech Pitch Event”, where we will proudly present five ICT-related Ugandan startups for pre-Series-A ($0.5~1 million) investment. These five startups were selected out of 100 Ugandan applicants for their business model, impact, and potential for growth.

After three months in the JICA NINJA Accelerator Program, a fully-funded proof-of-concept exercise, and a sensational initial pitch event at the 2021 Kampala Innovation Week that attracted a list of regional investors from some of Uganda’s top banks and VCs, the five startups are now ready to pitch to Japanese and global investors on January 12, 2022.

Uganda NINJA is a process of evolution. We will further evolve how we support startups and how we work together with other stakeholders to define startup phase of Uganda NINJA utilising the experience through this acceleration program.

Mr. Koichiro Yamamoto
JICA Representative

We appreciate the effort by the NINJA - JICA Taskforce focused on supporting start-up linkages between Uganda and foreign investors. I hope and believe that this initiative marks the start of a sustained engagement between the Ugandan and Japanese ecosystems.

Dr. Aminah Zawedde
Permanent Secretary Ministry of ICT & National Guidance

The Five Finalist Startups for Investment

Watch a brief intro

Patasente is an e-trade platform that enables small businesses and farmers to sell their produce to large buyers through supply chain management and factoring. The small business or farmer gets paid immediately upon delivery, with Patasente managing the payment term requirements of the corporations. This lifts a big burden of the supply chain from the corporations while providing easier terms and more stable income for the small businesses and farmers.

Being in the Ninja Accelerator has come at a good time in our growth trajectory. It is an opportunity to learn more, build new capabilities, further refine our product, and lay the foundation for both local and regional scale.” 

George. W. Bakka
General Manager | Patasente

Watch a brief intro

Akello Banker is a fintech platform that connects over 120,000 Ugandan farmers with hundreds of input providers, buyers, and off-takers, helping Uganda’s agricultural supply chain trade faster and better. Its platform bundles all small-holder farmers’ needs into one, including hiring, stock management, equipment sharing, and even credit. The app can be used both with or without access data and internet. Akello Banker’s revenue comes from license and data sharing, credit commissions, and transactions.

The NINJA accelerator win will go a long way in building our operational, technological and financial capacity to scale rapidly in Uganda and to expand to other markets.

Jean Onyait
Founder | AkelloBanker

Watch a brief intro

ChapChap is a fintech platform that enables MSMEs to access financial services at competitive prices, without unnecessarily stringent requirements. With around 6 million MSMEs in the country and annual mobile money transactions of about US$20 billion, Chap Chap is looking at a high-potential market. Already, 20,000 MSMEs have been onboarded (89% youth, 47% women) and $100 million US dollars transacted to date, including $6 million US dollars extended as credit.

NINJA re-enforces and validates the work at ChapChap and the impact we are creating.

Emmanuel Emodek
Team Lead | ChapChap

ENDIRO Direct is a B2B e-commerce platform for premium Arabica coffee, targeting global (Japan, China, South Korea, UAE, and US) bulk wholesale buyers and roasters. Launched by Uganda’s premium café brand, ENDIRO Limited (which operates 11 premium cafés in Uganda and Chicago, USA), ENDIRO Direct has stable access to hundreds of local Ugandan Farmers, and benefits from an already established end-to-end export supply chain that has been operational for years. ENDIRO is also planning to expand the platform to access coffee farmers in Kenya, Tanzania, Ethiopia, Rwanda, and Burundi.

Endiro Direct is thrilled to be able to participate in the NINJA Accelerator program and work with the team to develop a solution that solves a real and often difficult challenge of access to markets for many coffee producers in Uganda and Africa.

Gloria Katusiime
CEO | Endiro Direct

Watch a brief intro

Easy Matatu is a mobility tech platform that connects over 1 million Ugandan commuters to affordable, safe, reliable and clean public transportation, providing a solution to a huge problem – hazardous, unpredictable, and unhygienic public transport (80% of commuters in Kampala use public transport). The app provides scheduled peak and off-peak rides on fixed proprietary routes in Kampala, at stable pricing, while offering drivers and owners increased and guaranteed earnings through efficient utilisation of the vehicles.

Joining the NINJA accelerator means a lot to us because it is an opportunity for Easy Matatu to access business, technical, and investment support and visibility as we work to fix public transport in Africa.

Andrew Lema
CEO | Easy Matatu

Panelists From November 26th Pitch Day

Experienced Finance Manager with a demonstrated history of working in the banking industry. Skilled in Microsoft Word, Financial Accounting, Microsoft Excel, External Audit, and Data Analysis. Strong finance professional with a Master of Business Administration (M.B.A.) focused in Finance, General from Edinburgh Business School.

Dorothy Kezia Asiimwe
Head Of Finance at Equity Bank Uganda Ltd

I am a hi-tech generalist with experience in angel investment, government funding for technology companies, and business modelling. Most of my work has been in the software industry, but I have also worked on electronic hardware, biomedical devices, and optical systems.

Ed Levinson
Director at Ensibuuko

Project Manager with the National Social Security Fund’s Hi-Innovator Program, a 5 year USD $10 million initiative - in partnership with Mastercard Foundation - that is focussed on supporting small and growing businesses to scale to commercially viable businesses that can help drive direct and indirect benefits in the local economy. Also an experienced Financial Accountant with 4 years experience.

Julian Mulindwa
Project Manager | NSSF Hi-Innovatoranda Ltd

Experienced investment analyst with a demonstrated history of working in business and investment advisory. Skilled in quantitative analysis, communication, teamwork, and microsoft excel. Strong finance professional with a Bachelor’s degree focused in Economics & Finance (Industrial) from University of Leeds, CFA Level 2 Candidate.

Yvonne Kaites
Investment Officer at XSML

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